Rubber Side Down Global

Cancer Council - Ride for a Reason

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In 2021, we were proud to partner with Cancer Council's Ride for a Reason program to co-design and manufacture a long sleeve jersey.  Ride for a Reason was looking to broaden is reach beyond its traditional road cycling roots in to gravel cycling.  The jersey being long sleeve and UPF30+ had a great alignment with the organisation in regards to riding and being protected from the sun.

We have continued to grow our relationship with RFAR and are ride ambassadors for their organised rides throughout summer.